Solving problems through design, technology & imagination

Lillian Ayla Ersoy has 18 years of experience as an award winning creative director, concept developer, curator, product designer and speaker. She is the founder and director of Novooi, a curated marketplace and agency representing over 100 of Norway’s best contemporary & sustainable brands.

Lillian has conceptualized, curated and produced Novooi’s brand, platform and exhibitions. The (Re)made exhibition and seminar was featured in Forbes Magazine, a part of the Architecture Triennale 2022. Lillian has a track record of turning complex problems into great product experiences for clients such as Innovation Norway, Norwegian Architects Association, DIPS, IxDA Oslo, Roede, NAV, Open Dips, Posten, Oslo Region Alliance, Save the Children, Spleis and Sparebank 1.

Lillian applies Design Thinking & brand methodology through co-creation, imagination, customer journeys, insight and design – to create value for people and organizations. She structures and prioritizes different needs and possibilities in an explorative and holistic process. Lillian leads design, content and development teams with an agile philosophy, while converting needs and ideas into concepts, products and services.

Half Norwegian, Turkish and raised in the United States; she is curious, complex and constantly exploring how we look at design, people, process, technology and that space in-between. Lillian is an active speaker at universities & conferences about IoT, Emotion-driven Design, Design Thinking and Lean UX. She is inspired by many cultures, beautiful craftsmanship and the magical world we live in. She lives in Oslo and considers herself a citizen of the world.

Past clients: 

Oslo Open, Oslo Architecture Triennale, Designers’ Saturday, Human Rights Foundation, Oslo Business Region, DIPS, Aktiv mot kreft, Arkitektnytt, Diplom-is,  IxDA Oslo, Front Society, Fyrstikkalléen Skole, Innovation Norway, Roede, Kristiania University, Norwegian Architects Association, My Cinnamon Girl, Norwegian Cancer Association, NAV, Posten Norge, Purdue University, Robert Tandberg, Roede, Flank Lloyd Wright Foundation, Oslo Region Alliance, Oslo Sandvolleyballklubb, Save the Children, Spleis, Sparebank 1 and Westerdals

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